The art of innovation is to create something new while consistently combining it with proven value. That is exactly our philosophy. And we believe in what we know. For example, change is the only constant in life. However, instead of looking for supposed trends, we look for real values. And, particularly in our business, these true values are not created by acting in the spirit of the times, but only by a proper balance of the traditional and the modern. The Soho collection has a distinctive trace of unicity that is based on renderings and transformations of classical items.